Why Bother Starting Your Own Business? Get Clear on Your Motivation Before Taking the Leap

You’re a passionate person. You love what you do. You may have an itch to run a business, or the itch may only be telling you to leave the job you have because it doesn’t interest you any more. After illuminating your true passions, you could easily find a job working in an industry/business to support that passion. You could do what you love without the emotional and financial risks and potential headaches of running your own business.

Business owners must keep showing up everyday, sick or not, tired or not, irritated or not, and commit to learning more, trying new things to keep the business running. Setting up your own business, especially with employees, requires commitment, focus, attention, and constant motivation to keep learning and innovating.

So, what’s the point of opening your own store/launching your own practice/selling your own goods? Why bother taking on all of the risk …

How to Reinvent Your Business to Stay Competitive in a Challenging Economy

The last couple of years were very challenging for entrepreneurs. One of the main issues, besides just staying in business, is how to maintain a competitive edge. Many small business owners had to lower their prices but other reinvented their businesses to still attract new clients. If you lower your price, you will need more clients to make the same amount of money were already making. Is that the best solution? There are ways to work smarter not harder!

How to attract more clients without losing money and staying competitive.

1. Repackage your services or products. For example, let’s say you sell your physical product for $299, you can now offer the digital version for half of the price. You won’t have to change anything on your marketing just redirect people to a different webpage and since it is less expensive, you may get more clients. You’re offering a new …