Are newspapers developed for guys?
The believed struck me as a buddy was commenting around the probability of early elections, a topic that I had overlooked even though I read the newspaper daily. It was not a conscious decision; I just did not register its presence. It could possibly be mainly because I am not thinking about politics. But it could also be because news papers are extremely male-centric.
Could it be that women respond to a various layout, different kinds of headlines and diverse images? There is certainly definitely a massive market place for magazines targeted at women but the content material is quite womanly. The handful newspapers targeted at women are either entirely based on gender challenges or are fortnightly magazines within the kind of papers.
How about a standard newspaper with unique style components which will interest women a lot more? It can have all of the regular news except for perhaps a smaller sports section, an additional private care or women in news section; only, the news are going to be represented differently. Far more images could possibly be made use of. The layout could be based on behavioral research on women. The content material representation is usually drafted based on the data demands of women.
The surge of women oriented goods within the market place beginning from Scooty pep towards the all women Standard Chartered bank at Calcutta proves 1 point; that women are carving out an identity for themselves. Using the expanding selection making energy of women and more and more women joining the company globe, the women herald could just be the next huge thing. Particularly given the Advertising and marketing dollars which might be targeted at women, marketeers are forever around the lookout for powerful media that could target women on a regular basis. The Woman Herald could target either profession women or housewives based upon the content material.
